Print PageTips and Tricks
Exhibitions are known to have a high return/expense ratio but there's a lot that exhibitors can do to optimise their investment.Set specific goals: companies who exhibit with clearly stated realistic objectives achieve results.
Boldly state your business: whether you're putting your stand together on a shoe-string or hiring a designer, do everything you can to create an eye-catching stand.
People buy people: it's vital to have the right staff. They need to be knowledgeable, energetic and focused. They also need regular breaks.
Entice visitors: movement, entertainment, demonstrations, quirky giveaways all grab the visitors' attention and give you the chance to engage with them.
Collect contacts: have a systematic approach to gathering contact details. Design a lead collection form so you can collect the specific information you require from visitors.
Quantify outcomes: as with any marketing investment you need to know if it delivered the right result. Measure the success of your objectives.
Follow up leads: post-show activity is critical for securing future business. Contact your visitors, reinforce your offers made at the stand and convert these leads into clients.