Print PageGot a passion?
New Zealand’s exhibition industry is being urged to get behind EEAA’s latest brand campaign. The campaign - Got A Passion? - was launched in Australia recently but is equally applicable on this side of the Tasman. It is aimed at raising awareness amongst consumers and businesses on the reach, frequency and power of live exhibitions.
The converted have long understood that exhibitions represent one of the most effective ways of experiencing products firsthand, with results that are measurable and immediate. With Got A passion?, the exhibition industry is focusing its sights on companies and visitors who may not be so familiar with this form of marketing.
The cornerstone of the campaign is an interactive calendar of events which lists every industry sector and the exhibitions that are planned throughout Australia and New Zealand at a new website: www.gotapassion.com.au
