BuildNZ is the most highly concentrated business marketing opportunity in NZ for companies trading in the architecture, interior design, engineering, building, landscaping and plumbing industries. Just one of the events run by dmg world media.
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Presentation to highlight safety issues
Health and safety is (rightly) a major issue for exhibition organisers, venues, suppliers and exhibitors. The EEAA NZ Chapter invites you and your staff to attend a presentation outlining the key principles of the Minimum Standards for Best Practice in Health & Safety Manual, recently developed for the industry. Read more
AGM sets sights for year ahead
The existing Board of the NZ Chapter of the EEAA has been
returned for a second term. At the association's recent AGM, Dona
White was re-elected as President, and existing board member Barry
Quayle was named Vice-president for the year ahead. Read more
EEAA Leaders' Forum
There was a strong Kiwi turnout at the recent EEAA Leaders' Forum held in Manly, Sydney on May 10 and 11. Read more
Exhibitions help marketers win battle for hearts and minds
In Australia the total economic impact of the exhibition industry is more than $3 billion. There is plenty of scope for the New Zealand industry to make a comparably significant contribution to our economy. Read full story
Advertising your fitness business – Social media to the rescue
Everyone you know today has an existence on Facebook, Twitter, LinkedIn, Pinterest, Instagram or any other social media platforms. It is one of the most effective tools for marketing a personal training business because social media allows you to share pictures, daily updates, videos and also links from external sites on your page.
If you know how to effectively use social media to enhance your fitness business, you can get a large number of leads via this platform.
When become a personal trainer it’s important you brainstorm a meeting plan to help grow and promote your new personal training business.
Create your page
Create your business page on Facebook, LinkedIn etc. and populate it with content about your business such as photos, workout videos, news articles, heath industry trends etc. Invite people to get involved in discussions and spread word about your business.
Use your business name
Use your business name whenever you create your page or make a Twitter handle. Make sure that it is not any random name or catchphrase. The whole point of having a social media presence is to increase the brand value of your business. Hence it is important to use your business name everywhere.
Post regular updates
In order to stay at the top of everyone’s newsfeed, it is important to post regular workouts, fitness tips and latest updates. Any important updates like a new study in the fitness industry, launch of a new equipment, debates, discussions or events will help you stay at the top of the mind of your followers. An effective social media marketing strategy is to post updates daily. For example on this page http://au.onlinefitnessprofits.com/ you’ll notice they have a blog with fitness marketing and SEO strategies.
Share other people’s content
Sharing a client’s updates about completing his/her marathon in great timing is more credible than posting that your client was able to complete the marathon after receiving training from you. Encourage your clients to post their achievements or milestones on your business page and appreciate when they do so by complimenting them on the social media platform. This helps them feel motivated and also spreads the word about your business.
Create offers that are timed and give away goodies
Social media helps you create a timed event. You can use this feature and create offers to give away goodies, printed merchandise, exercise gear or discount coupons for your training sessions. This will attract prospective customers to your page and help you get more clients.
Share content that has pictures
Instead of sharing content that is descriptive in nature, add a few pictures to it to make it more fun and interesting. This way more and more viewers will be attracted to your post, thus increasing visibility.
Join relevant groups
Join groups or communities that are relevant to your business and participate in discussions and events. This will help you gain a secure foothold amongst other industry experts who are a part of the group or community.
Don’t make your contacts or followers wait for endless hours to get replies to their queries. Be quick in responding to queries or participating in discussions. It shows your interest and involvement with your leads.
Social media if used correctly can be an effective marketing tool to advertise your fitness business. When you hire a fitness marketing agency, social media must be a core part of it and you must put in significant amounts of effort to make it work.
© 2007 Exhibition & Event Association of Australasia - NZ Chapter. Site: McGovern